Lizbeth is an experienced Omni-channel Strategist with a passion to impact and deliver the bottom-line through the ever-evolving Digital Commerce landscape.
Lizbeth started her career with Saatchi & Saatchi as a brand strategy planner, and held various progressive positions in Marketing & Advertising across Asia, Middle East and North America in CPG, IT, Education & Hospitality. Her passion for Digital led her to focus more on Emerging Channels and the technological advancements in retail space.
At her current role with MARS she is tasked to lead a versatile cross-functional team to drive Digital Transformation. Prior to that, she worked with leading CPGs like Nestlé, Coca-Cola and Dorel in various eCommerce roles and support establishing their Digital Commerce practice in Canada.