Events Event Speaker Dean Lafferty

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Dean Lafferty
Marketing Operations Manager
Dunelm

Dean is a Marketing Operations Manager at Dunelm, the UK’s leading Homewares retailer. Homegrown and fresh from the business’ Graduate Commercial Leadership Scheme, Dean began his journey with the home furnishings giant whilst studying Retailing, Marketing and Management at Loughborough University through their Early Careers pipeline on a Digital Trading Industrial Placement. He has since held roles across Digital, Digital Operations, Vendor Compliance, Commercial Projects, Buying, Brand Marketing and Marketing Operations.

In his current role, Dean is responsible for end-to-end campaign planning and delivery, as well as driving operational excellence across all brand activity and processes. His further remit includes leading the development of the MarTech stack, placing DAM as a total destination for content and has been influential in its development since embarking on his latest role in September 2023.