GP Corsi is a creative industry professional that has worked in Los Angeles for over 15 years. ROI and analytic driven creative success have taught him many lessons, but a very important one is that no matter how good your product, service or team is – without a clear story, you can’t succeed.
His story telling experience includes years of digital, print, broadcast and social media that is user-centric and based on analytics. He’s led large creative and copy writing groups (Disney) – created email, mobile and optimized landing pages for over 600 categories of advertisers (Adknowledge) and helped re-invent organizations and brands such as AIG and Smart & Final with carefully crafted creative and marketing based on strategy and customer insights.
At heart he is a people person and enjoys working with others. He leads by example but has also mentored amazing teams and leaders knowing that building up others fosters an environment of growth and productivity.