Joined PepsiCo 3 years ago, following a long and illustrious career on both agency & production-company side, at the likes of Cheil, BBH and RG/A, and with some of London’s most renowned and award winning production companies. With experience delivering work for Samsung, Google and adidas. As well as working on disruptive and challenging brands such as TikTok and VICE. He has worked across all manner of media from traditional TV to VR & AI and is interested in production technologies and working with emerging talent to drive production craft & creative excellence.
Since joining PepsiCo he has worked to scale capabilities & create content eco-systems, drive production quality, winning awards for production craft across global productions, implementing processes and best practices. During this time he and his team have a keen focus on production craft, sustainability & DEI in production.