Valerie (Ferraro) York PepsiCo eComm Studio Manager | Photographer | Stylist | Designer PepsiCo Valerie enjoys a multifaceted role leading a small but agile photo studio for the PepsiCo eComm Team. From Studio Manager to Project Coordinator, Photographer, Food/Props Stylist, and Post-Production Artist, her focus is on supporting PepsiCo eRetailer content needs and online promotions with high-quality, custom imagery while providing the speed to market, brand insights, and cost-savings an in-house resource offers.
Past work lives include leading an interactive creative team at Food Network and 12+ years as a lead creative at outstanding agencies like Saatchi & Saatchi and Digitas. All roles focused on crafting interactive experiences, marketing campaigns, and photo shoots for top brands like Toyota, Cadilac, Delta Airlines, Post, Sabra & more.
Valerie's history as a hands-on design professional, love of all things food-related, honed experience at the Culinary Institute of America, and self-taught passion for photography are the ingredients that have led her to this work/life moment.