The Relationship’s Great. But are you a Strategic Partner?
Thursday 5 March, 2.00pm - 5.00pm
Great client/agency chemistry is a wonderful thing – but it takes time, effort and skill to create. That’s true whether you’re external or in-house. You must take control of this elusive element of the relationship and make it a powerful, positive force. Polly’s been fine tuning the techniques you’ll need throughout her near 20-year career in delivering client services and moulding business strategy. Come along and discover the four ‘musts’ for potent partnerships. Key takeaways:- Having the confidence to see yourself as far more than a service provider
- A proven method for building credibility as a strategic partner
- The capability to walk the walk
- Techniques that blend all three ‘Cs’ to create lasting chemistry
- Templates and tools to support the journey
Tutorial Leader
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Polly Lygoe, Client Services, Strategy and Business Management Consultant, The Industry School