First Sessions Announced
We are busy developing an exciting agenda for Creative Operations New York 2022 so keep your eyes peeled for details. Register your interest here to be the first to hear about new sessions and speakers!
Consider the Source: Bringing Perspective to your Creative Operations
Tune into a story of change and operational progress. A story to which we can all relate.
The Under Armour (UA) Story – a story of the speaker’s experience as a Studio Designer and Creative Operationist. A tale of how UA’s operational system grew and grew from a small seed into the mid-sized plant it is today. A plant that is well tended and continues both to grow and bear fruit. It has not yet reached full maturity.
Roman Kuebler joined UA six years ago as a temp on the Studio Team, building wholesale/retail layouts. As the organization shifted towards a global-to-regional model his role changed. The tools and processes were adapted throughout the transition. Roman explains what he did and when, and how he used existing processes to help inform the outcome.
Roman will share the keystone project moments, including a look into the history of UA’s work with Stephen Curry shoe campaigns, that helped shape the strategy, and ultimately paved the way for the continued growth of the organization.
Roman Kuebler, Studio Production Manager, Under Armour
Purpose-Driven Ideas
Or how to turn your job into your mission
“What do you do for a living?” “I create ads.” For many years that was Artur Lipori’s standard answer. And as the years went by, he realized that he could do more than just help brands sell more. He then decided to reframe the way he saw his job, his career, and his role in the world.
In this session, Lipori will share insights of how we all have the chance to use creativity to impact the world, the brands we serve, and our own lives - positively.
Artur Lipori, Group Creative Director, DAVID Miami
The Dynamic Between Creative Project Management and Senior Creative Leaders
Why it is a fundamental determinant of a creative organization’s success
Senior leaders from both 'Creative' and 'Creative Operations' share their insights on the evolving landscape and, in a lively panel discussion, take a close look at a specific role - Creative Project Management (CPM).
There are many reports on the state-of-affairs in the in-house agencies of today. One of the biggest issues repeatedly mentioned is that 'creatives' (at all levels) spend way too much time on organizational tasks, tasks related to scheduling, data entry and other non-creative activities. Consequently, 'creatives' have less time to spend on creative work.
On the agency side, and sometimes the in-house side, many of the 'non-creative' tasks are the responsibility of a Creative Project Manager, which is a model that can work well or be a bottleneck if not set up properly. What are the challenges of these roles and what defines 'working well'?
This panel goes deep into the role of CPM and hears the perspective of Creative Directors’ experiences and the challenges of the Creative Operations Leaders’ who often oversee the CPM and must deliver (or succeed) on the expectations:
- The 'Creative Project Manager' that moves mountains
- Or the one that always screams “the sky is falling!”
- The relief when the CPM becomes 'the glue' that holds the project together and knows how to speak a different language to all members of a fully integrated team
- Friend or Foe to the creative teams?
Join us while we discuss and elicit examples of the good, the bad and the very ugly, along with some best practices.
Catherine McIntyre-Velky, Consultant, Creative Operations, Process Development and Change Management, McVelky LLC
Alice Wang, Director of Creative Operations, Walmart
Using Behavioral Science and Design Thinking to Develop Powerful Creative Products
Case studies from International Monetary Fund (IMF) Creative
The in-house creative agency of the IMF has been deploying human-centered design (design-thinking) and behavioral science to power-up their creative production process.
Why did the IMF set up an innovative digital product development hub within their creative agency?
How is the IMF Creative using an evidence-based approach to translate to creative development?
Come and learn from real-life examples.
Fabio Bolzan, Senior Creative Lead and Studio Manager, IMF
Annika Vaughan, Chief of Creative Strategy and Operations Section, IMF
Creative Operations Through a Creative Lens
Creative Operations is a vital piece of a business and its creative team.
Planning, forecasting, budgeting, and project management add layers of rigor to a process that can be notoriously chaotic. But what happens when a designer/art director steps into that universe? Does a different perspective change the way the Operations team works?
We’ll talk about how the Creative Operations team at SiriusXM was first formed, how processes were socialized, and what happened in the years afterwards - all through the lens of a creative, putting a different kind of thought process into the planning and implementation.
Janice Brunell, Senior Director of Creative Operations, SiriusXM
Adapting your Brand Through Creativity
Today's brands are simple, yet complex; bold yet understated. Creative Operations teams and the agencies they work with, rely more and more on their companies' Brand Platforms to help define and develop guidelines across an increasing number of channels. Effective brand alignment via your creative assets is the key to customer brand recognition and loyalty. This is even more important in today's market with all the different channels presented to your customers.
In this session, Jennifer Drucker, Head of Creative Operations for Sartorius will discuss how important having a brand platform is and how to effectively align your creative team with the platform. She will also explain how she and her team translate their brand across a myriad of platforms and asset types. Whether it be social media, photography, or motion graphics, all must be brand aligned while also keeping business and customer needs at the forefront.
Jennifer Drucker, Head of Creative Operations, Sartorius
Moving from Waterfall to Agile - Piloting an Agile Transition During Turbulent Times
A case study of transformation – how a traditional Creative Studio moved from Waterfall to Agile methodology
Eric Squires will discuss the lessons learned during the adoption of a web based, mobile Project Management (PM) software solution while remote creative teams grew in number and size.
All while dealing with the combined challenges of:
- An ever-increasing project workload
- Constant changes to program, scope and schedule
- Geographic separation
Eric will cover the specific Agile applications adopted and how they helped to increase efficiency, stakeholder transparency, collaboration and asset management.
Eric Squires, Media Marketing and Advertising Consultant