We are busy developing an exciting agenda for Creative Operations New York 2024 so keep your eyes peeled for details. Register your interest here to be the first to hear about new sessions and speakers!
If you are interested in speaking at this conference, please contact Victoria Rose at VictoriaR@henrystewart.co.uk
In the meantime, check out the first confirmed three sessions below:
Creative Operations with a Punk Rock Mindset
The Ramones changed the world sonically through simplicity and minimalism. There are lessons we can learn from the godfathers of barebones rock that apply to Creative Operations.
- Making Noise with Less: How you can create impact with limited resources
- Play it Simple and Steady: A simplified and systems-based approach yields the best operational and creative outcomes
- Your Scene: Fostering a creative community is proof that your environment matters
- Harmonizing the Left and Right Brain: Knowing when to be creative and when to temper creativity with a data-driven mindset
- Punk Ain’t Dead - It’s Evolving: Why we shouldn’t fear AI - how emerging technology can propel your success
John Pagano explores how Paramount Pictures’ openness to doing things differently and willingness to pivot has led to significant rewards. He shares valuable insights on the importance of embracing change and creative thinking to achieve success.
With John Pagano, Vice President, Nickelodeon/Paramount Pictures
Evolving Creative Ops: From Revolutionary to Exemplary
In under two decades, “Creative Operations” has come a long way. From “catch-all” designers with Photoshop skills - to creative services entities - to fully-fledged internal creative agencies providing competitive marketing communications and advertising for some of the world’s leading brands.
But the path to the top hasn’t always been smooth. Efficient processes and effective creative are often sacrificed due to rudderless leadership, undefined scope, incomplete briefs, non-creative hiring practices, a lack of defined rules of engagement, insufficient feedback or performance data and a myriad of other issues that start as mere growing pains and then regress into real-world obstacles with crippling challenges over time.
Using the past to create a better future: This presentation identifies what can be learned from the best and worst practices Roger has encountered in his 34-year career building and optimizing in-house creative teams.
With Roger Hyde, (Fmr) SVP Advertising & Creative Services, AT&T
Mastering Change Management
A Guide for Creative Operations Leaders
The Greek philosopher Heraclitus said: "Change is the only constant in life."
As the world in which we work evolves at what seems a record pace we must embrace change – make it our friend and protector. However, be warned it is a demanding partner. It is said that 70% or more change initiatives fail. It is also said that they fail mainly because of how the change was managed. As Creative Operations leaders, we must be The Masters Who Ensure Change Delivers What Was Promised.
We must put all the strategies, plans, and tools in place. Train, and support our teams, our organizations, and ourselves. In short: we must make the planned change work. The HOW is what this panel is all about.
Change Management skills have never been more in demand. We win when we embrace change. When we learn and adapt, we and our organisations thrive. Managing change is one of the most important determinants of success.
Remember: plan carefully, get the strategy and tactics right, but expect the unexpected.
Clair Carter-Ginn leads innovative, industry leaders in a panel discussion of all things necessary to manage change.
Topics include:
- The Psychology of Change.
- Determining when change needs to be managed.
- Developing change management strategy & tactics.
- Making implementation plans realistic and achievable.
- Improving collaboration and communication.
Change as a competitive advantage.
With Clair Carter-Ginn, Partner, Forecast