Agenda
We are busy developing an exciting agenda for Creative Production Day. Register for the event and be the first to hear about new sessions!
First Confirmed Sessions:
“Above the Line”: How to Carve Out More Time for Big Ideas
In this session, Tal Moravkin, Creative Manager at Fiverr, discusses how to find time for creative outside of your daily scope of work. This talk will focus on creating space for passion projects, visual experimentation, and developing new working methods. Leave with insights on how you carve out time for your own big ideas, and the benefits of doing so.
Tal Moravkin, Creative Manager, Fiverr
Everything is E-Comm First: How to Scale Creative to Drive Revenue
In this presentation, Rebecca McAlear, Sr. Director of Creative Operations at Anthropologie discusses how your e-commerce presence is more important than ever in the rapid decline of brick and mortar and overall retail foot traffic. You will leave with a clear understanding of how to pivot your e-commerce creative content, allowing for a seamless customer experience while still telling your story, and ultimately driving conversion.
Rebecca McAlear, Sr Director of Creative Operations, Anthropologie
How to Grow Your Brand With Creative
Whether it’s marketing your app, driving revenue for your e-commerce, or challenging an industry with a disruptive new banking service, these marketers know how to leverage creative to grow their brand equity, awareness, and business. In this session, we’ll hear from NOOM, Indochino, Chime and Celtra on how they tell stories and scale creative production. We’ll discuss everything from collaboration and workflows to mid-campaign creative refreshes so you can walk away with practical tips and best practices on how to turn creative into your number one growth lever.
Panel with INDOCHINO, Chime, Noom and Celtra
Content, Data and Speed: Noteworthy Competitive Levers for your Brand
Key takeaways:
- Considerations for creating relevant content and personalizing for your audience
- Understand the role of creative testing and data in creating efficient content
- Learn how to adapt meaningfully to changing digital trends and scale rapidly to stay competitive
Ishita Sinha, Paid Media Manager, Coursera
From 10,000 Interns to 10,000 Strategists: Hacking Creativity With Automation
We’ve automated ad buying. We’ve used software to churn out thousands of campaign assets in a matter of minutes. While the marketing industry has used automation mostly to drive efficiency, speed, and scale, it’s now time for it to become a true force for quality and excellence in brand creative.
In this session, we’ll explore how to crack the very DNA of creativity at scale and empower marketers to ideate faster, explore deeper, and discover surprising possibilities for modern storytelling.
Join the creative technology company Celtra’s Co-founder and Chief Product Officer Matevz Klanjsek to learn how automation will revolutionize the creative industry and the way we tell brand stories in the immediate future.
Matevz Klanjsek, Co-founder and Chief Product Officer, Celtra