The DAM Capability Model Workshop
Tuesday October 22, 2:00 PM - 5:00 PM
This workshop is designed to deepen and sustain your arc of growth with DAM. The workshop is built around the internationally recognized DAM Capability Model - supporting the ongoing renewal and growth of DAM in your organization. It will benefit all DAM users; those new to the community, seasoned veterans, and everyone in between.
The DAM Capability Model works for every organization - whether you measure your success by profit and loss, or by mission and mandate at a museum, not-for-profit or governmental organization. The Model gives everyone a common vocabulary and a chance to candidly self-assess today’s “as-is” state as you consider the initial and ongoing use of digital asset management in your organization.
You will learn how to create (or update) your DAM “roadmap”; where DAM is today and how to identify the next most important step for your organization; you will have a “baseline” that can be referred to in the coming years as you can (and should!) revisit and update the Model on a periodic basis.
As you move from level to level, the DAM Capability Model will enable you to:
- identify the people, processes, technology, and budget required.
- discover improvements in processes which could contribute to easier and more effective asset access for multiple departments.
- provide insights into specific operations such as workflow tools and metadata along with general issues such as rights, governance, and asset lifecycle management.
You will leave the Workshop with a sense of team engagement, gain an initial or updated understanding of the DAM Capability Model, and learn how to create a "current state" DAM Capability Model - to later develop into a measurable plan for near term and ongoing improvement.
A copy of the DAM Capability Model will be provided to all participants.
Tutorial Leaders
David Lipsey is well known as a Founder of the field of Digital Asset Management (DAM) and a consistent innovator in defining – and redefining DAM and its relationship to organizational strategy, rights, outreach and growth. David has worked internationally to create value from digital assets – and setting in place the organizational and strategic processes to achieve return on initiative as well as investment. David has been involved with the field of digital asset management (DAM) since its inception and is an international leader. David is a principal co-author of the widely used Digital Asset Management Capability Model, and a sought-after university and association speaker in DAM. He maintains expert level knowledge of the field in general, the vendor community, and most of all – how to make DAM accelerate the organizational goals which it must support.
Christina Gibbs, an accomplished independent consultant, embarked on her consulting journey in early 2021 following fifteen years at the Detroit Institute of Arts, where she primarily served as the Collections Database Manager. Christina's consulting career began with a pivotal project at a Smithsonian museum, where she engaged in an intricate digital asset management and collections information project. Her expertise centers around data and digital asset management (DAM), seamlessly integrating systems, and advocating for accessibility solutions for individuals with disabilities within the technology domain. Collaborating extensively, Christina partners on projects with cultural heritage organizations, museums, private sector companies and software and technology providers.
What sets Christina apart is her deep versatility - effortlessly transitioning from a day spent coding or designing system integrations to strategic projects in digital transformation and organization preparedness in implementing change and new technology. This end-to-end thinking drives transformative applications of data and technology, elevating organizations to new heights of functionality and leaving a measurable impact. Christina created and teaches ‘Technical Considerations in Content Ecosystems’ course for the Rutgers University School of Communications and Information Sciences. She also fulfills the role of Teaching Assistant for the 'DAM for GLAM (Galleries, Libraries, Archives and Museums)' course. A certified workshop facilitator in the DAM Capability Model, Christina's expertise has been sought by institutions including the Royal Ontario Museum, Museums and the Web, The Ringling Museum, and private sector entities. Based in Detroit, Michigan, Christina continues to make her mark at the intersection of technology, data management, and cultural heritage.