Introducing your Course Leader
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John Horodyski, Executive Director, Insights & Analytics, Salt Flats
John is an Executive Director with Salt Flats with executive management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, MarTech, Content strategy, Governance, Analytics, and Marketing Operations.
John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance.
John is also an Adjunct Faculty member at San Jose State University where he has been teaching a graduate course in Digital Asset Management (DAM) for 15 years. In addition to regular training and public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management and is a monthly DAM contributor to CMS Wire. In May 2016, John published the book “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth”. John's new book “Metadata Matters” was published in April 2022 by Taylor & Francis.