Registration for this series includes access to all sessions to view live and watch again on demand.
Session 1: DAM Workflow Optimization Throughout the Asset Lifecycle
Tuesday February 27, 2024
8AM PST / 11AM EST / 4PM GMT / 5PM CET
DAM may be understood as a workflow device to assist in the marketing operations critical to your organization’s needs. This session will focus on how a DAM will accommodate your project, showing how and when data is created and modified in your projects to streamline the process from content creation, to access and permission control, through distribution and delivery, and performance analysis.
Session 2: DAM Collaboration Efficiencies and Effectiveness from A to Z
Tuesday March 5, 2024
8AM PST / 11AM EST / 4PM GMT / 5PM CET
Collaboration occurs internally and externally with partners and third-party entities, between designers, marketing managers, product owners, merchandisers, IT support, and more. This session focuses on how collaboration may be used for more than a “review & approval” process to improve efficiency with customizable workflows throughout the creative process.
Session 3: The Power of Metadata in Workflow and Collaboration
Tuesday March 12, 2024
8AM PDT / 11AM EDT / 3PM GMT / 4PM CET
The key to good workflow is understanding the issues involved in identifying, capturing, and ingesting assets within a DAM system and then making them accessible and available for retrieval. This session focuses on metadata as it connects content from creation to consumer, from idea to distribution via the creative workflow, along the way to make the content more accessible with each step it takes along its life cycle.
Session 4: DAM Collaboration Tools for the Creative Process
Tuesday March 26, 2024
8AM PDT / 11AM EDT / 3PM GMT / 4PM CET
A DAM becomes a valuable tool for an organization looking to manage its content and brand more effectively through workflow and collaboration. This session focuses on different collaboration tools you may use to drive your creative workflows, to sync assets across your marketing campaigns, and help automate your digital asset life cycle.