Advanced Concepts in DAM: The Technology & Enterprise Touchpoints In-Depth
Tuesday September 15, 9.30 am – 12.30 pm
DAM is no longer a silo: it’s part of a broader content or marketing hub of varied applications. This tutorial is for those who want to take their knowledge of DAM to a more expert level. We’ll focus on the role that DAM plays in the broader marketing technology ecosystem, going into the features and functions of the more complex “enterprise” grade DAM systems, and how they differ. We’ll also look at how DAM fits into a marketing or content practitioner’s day-to-day tasks as you manage ongoing email, web, mobile, social media, and print marketing campaigns. How does DAM integrate and feed into these downstream systems? What systems do DAMs typically pull data from and push to, and how, in order to be effective?
In this workshop, you'll get a deep dive into the industry’s most feature-rich DAM systems, as well as the gamut of technologies for solving the broader digital marketing and content publishing puzzle.
Key learnings will include:
- Enterprise DAM technologies: what are the advanced features on offer that the simpler systems don't have? We'll discuss video management, rights management, artificial intelligence, image recognition, and other features in-depth.
- Knowing fully what you shouldn't expect your DAM to do - and what adjacent or supplemental technologies you need.
- Digital marketing technology that integrates with DAM: what are the tools, and what do they really do? We'll look at PIM (product information management), CRM (customer relationship management), E-Commerce, marketing automation, web to print, and social media publishing.
- What you need to do from a project leader / practitioner perspective to bring these technologies together.
Tutorial Leader
Jarrod Gingras is Real Story Group's Managing Director and Analyst covering Digital Workplace and Marketing technology across the enterprise information landscape including digital asset management and web content management.Jarrod is a more than 15 year veteran of the content technology industry, starting his career as a web developer and information architect. Today, he specializes in helping enterprises make smart technology decisions when it comes to their technology strategies and solution selections. He has advised clients such as Abbott Laboratories, McKesson, Ernst & Young, Cedars-Sinai, Univision, Walt Disney, AstraZeneca, Penn Medicine, The Mayo Clinic, Oppenheimer Funds, Harvard Business School, and Massachusetts Institute of Technology, on their enterprise information challenges.
Testimonials
"This tutorial opened my eyes to a new technology market I was previously unaware of and helped me to understand the maturity level of this new market"
Krisitina Herz, Royal Botanic Gardens, Kew
"Henry Stewart is the best measure to stay on top of the DAM technologies and everything relating to it using people who are experts to share it"
Mary Litviak, Wisconsin Milk Marketing Board
“Theresa Regli really knows and understands the industry. Her presentation is lively and informative”
Jade Jourdan, Edwards Lifesciences
“This tutorial cut through the clutter with nonbiased usable information. It was DAM in a day”
Holly Von Seggern, Whitsons Culinary Group