We are busy developing an exciting agenda for the Festival of DAM 2021 so keep your eyes peeled for details. Register for the event and be the first to hear about new sessions and speakers!
In the meantime, check out the first 6 sessions announced:
DAM in 2021: The Recovery
Theresa Regli, DAM Industry Strategist, Analyst and Author
Emerging from crisis is always a challenge. After our year living and working in caves of isolation, we now have the opportunity to reconnect both our teams and our technologies in curative ways that open up new possibilities.
Hindsight may be 20/20, but no one can see clearly into the future. Yet even when the present and future still don’t look as certain as we’d like, we can create everyday “vaccines” of agility and adaptability that conquer the ills that plague us.
Now isn’t the time to rebuild things as were before. Rather, we need to boldly embrace uncharted territories, and an uncertainty mindset. It’s time to recover, and build back better. DAM in 2021: The Recovery will explore the possibilities of where we might go next.
Data Governance, Taxonomies and Metadata
Dreaming of great data governance where change requests are a breeze and your users can easily search and share assets using relevant metadata and tailored taxonomies? It’s not a myth whispered only by DAM librarians … great data governance can be yours!
Join Michelle Roell, Taxonomist, Editorial Creative at Netflix and John Horodyski, Managing Director, Salt Flats in conversation on what it takes to implement user-centered taxonomy and metadata. Learn how to do it again and again via a robust data governance practice that allows your metadata to change at the pace of business.
On-Demand Content Processes and Video Workflow
Nimmers Stern, Director of Video Production at Peloton Interactive in conversation with Theresa Regli:
We’ll hear the pain points of creating fresh and energised rich content for member acquisition and retention.
In this detailed discussion, Nimmers will focus on the all-important social media elements at Peloton Interactive. Working closely with creative teams, setting up projects, directing, producing, and editing content for multiple channels.
We’ll examine essential best practice in managing video and how this is critical to ensure the smooth roll-out of video content within a governance framework.
Globalizing the DAM Function – a Deep Look into the Explosion of Working ‘as one’ when the DAM, Staff and User-Base is Truly Global!
Working out when to hire more DAM staff with all the important cultural and local language expertise at the same time as expanding the requirements of your DAM platform is no easy task. It comes with complications and very often with a huge amount of regulation and cost.
In this session, join Lisa Grimm, Global Director, Digital Asset Management and James Feltham, Global Digital Asset Management Manager, Novartis as they delve into the world of what it means to have a truly ‘global DAM’. This session will focus on:
- Expanding both your DAM capabilities and your user base globally … key takeaways on effective management
- Choosing when to hire more DAM staff with local expertise
- Will outsourcing to a third party actually help take some of the tasks or is that option more of an administrative headache?
- Career paths and the evolution that has already taken place – no two journeys are the same! This session will also explore the many paths which lead to a fulfilling and demanding DAM role as the responsibilities of the DAM manager constantly change. Often multifaceted!
- Costs … convincing the senior management team that you need the resource
Preserving the Philadelphia Sound – Forward Thinking Engagement Through DAM to Ensure a Tailored and Customised DAM System
We’ll hear how the Orchestra has strategized the digital roll-out of nearly a century of legacy audio.
Roberta will focus on user adoption, expectation management and crucial change management in a first-time enterprise DAM system, and why these are so critical for a successful roll-out.
Roberta Gorin-Paracka, DAM Manager, The Philadelphia Orchestra, will share the pressure points of:
- Integration with existing systems
- Leveraging institutional knowledge to create a seamless user experience.
Governance and Regulation
Fellow DAM professionals – here are two words that rally the troops to enthusiastically log on to Zoom EARLY and stay LATE – governance and regulation!
In this panel session, our conversation will focus on the external regulations - where factors outside the organization’s mission impact daily operations, and their internal governance.
The panel will address how everyday external regulations and concerns about risk get translated into DAM and allied content operations within the organization.
Moderated by David Lipsey, the discussion will focus on privacy, intellectual property, non-fungible tokens (NFTs), data retention, cross-border cloud regulation, ransomware, data theft and other, emerging, concerns when DAM encounters the world “outside”.
A panel not just for the ‘regulated industries’ because, today, we’re all accountable – often to multiple bodies in multiple jurisdictions