It can be challenging to create a working relationship between brands and agencies that strikes the right balance between creative freedom and compliance. Ultimately brands are responsible for ensuring proper use of their digital assets, yet often don’t have visibility into talent agreements and asset rights, which can leave legal teams firefighting and, even worse, subjecting the brand to fines and bad press.
Join Gregg Guest, Vice President of Product Management and Penjo Chhimi, Digital Asset Manager for Consumer Healthcare (US) at Sanofi, a leader in the global pharmaceutical industry, who will take us through their journey as a multinational marketing team. He will share best practices and controls they have put in place for cross-agency collaboration, giving creative parties the tools they need to work more efficiently and remain good stewards of the brand.
Join FADEL’s Vice President of Product Management Gregg Guest as he discusses how digital rights management helps brands stay in control, bolstering collaboration and transparency. Whether you are working with multiple external agencies or have brought your creative in-house, a solid operational process is key to ongoing compliance.
A link to the recording will be shared post-webinar with all registrants.
