At the beginning of an enterprise-class DAM initiative, promises and expectations run high. But when DAM goes live, the reality is that users often end up disappointed. The result is poor adoption that can jeopardize the entire effort.
Deploying enterprise-class DAM is a unique challenge. This webinar will explore the DAM challenge and present a cohesive framework to drive user adoption from beginning to end – a methodology that is firmly rooted in generating demand for DAM.
During this webinar, we'll present tactics on how to navigate the disparate constituencies of content creators, marketers, business users and IT, and how to address their broad array of business needs, technical hurdles and compliance imperatives. We'll also share examples to stimulate adoption and, most importantly, to foster happy and engaged DAM users.