The labour required to maintain high-quality metadata across all flavours of content technology -- from traditional document management to the more modern marketing technology platforms -- can often seem sisyphean: such that it can never be completed. Like Sisyphus, we roll the same big rock up the hill every day, manually adding metadata in a valiant attempt to achieve new levels of automation and smarter business outcomes.
ICP, which works with many of the world’s leading brands developing strategies and services to optimise metadata and the asset management process, experienced increased interest from clients regarding auto-tagging technology. Responding to demand, ICP conducted a comparative proof of concept in a real client environment, testing the efficacy of some of the leading auto-tagging tools.
This webinar will explore the opportunity of auto-tagging in the context of digital asset management technology, and reports on ICP’s testing of various offerings.
- What is Auto-Tagging
- What is the promise
- Who are the main players
- How are DAM vendors responding
- Key Findings
- How to get the most benefit
- How to approach system training
- Supporting teams and changing ways of working