This series explores in-depth how DAM powers the consumer experience. Via discussion, instructional materials, and case studies, the speakers and panellists will look at how DAM feeds into the downstream applications that enable customer engagement.
Series Summary
Session 1: DAM and The Omnichannel Experience
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The digital consumer experience has become increasingly dynamic. DAM has particular capabilities that can streamline asset curation. Leveraging workflows, automation, and integrations DAM allows creative teams to intelligently deliver personalized content with a routine and seamless distribution. In this session, we'll explore these capabilities to help inform your content strategy.
Speakers:
Theresa Regli, DAM Industry Analyst; Director & Chief Strategist, Vox Veritas Digital
Misti Vogt, Head of Customer Success, Orange Logic
Robert Paige, Creative Director, Instacart
Session 2: DAM and Marketing Campaigns
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Digital assets are used across a myriad of marketing channels specifically for campaigns, targeting both prospects and existing customers. This session explores the use of digital assets in downstream digital marketing applications, covering integrations with campaign tools and various social media channels.
Speakers:
Theresa Regli, DAM Industry Analyst; Director & Chief Strategist, Vox Veritas Digital
Jake Athey, Vice President, Product Marketing, Acquia
Session 3: DAM and the Physical World: Print, Packaging, and Workflows
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Many digital assets are also destined for print channels: catalogues, packages, in-store signage. Yet the assets are managed digitally. How do digital assets connect and power the offline consumer experience? In this session, we explore assets' downstream usage in traditional commerce, and look at how DAM can connect to physical asset collections and archives.
Speakers:
Theresa Regli, DAM Industry Analyst; Director & Chief Strategist, Vox Veritas Digital
Josh Van Dyk, Vice President, North American Sales, censhare
Natalie Daller, Sr. Digital Asset Manager, Lands' End
Dale Meinholz, Digital Asset Specialist, Lands' End
Session 4: DAM for Video Distribution and Streaming
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In the age of Netflix, TikTok, Digital Out of Home and YouTube the significance of multi-channel video distribution and streaming media can't be under-represented. Video assets are often produced at extremely high resolution, go through a vigorous production, approval, and management process internally, before being distributed in broadcast quality on the big screen. Subsequently they must be adapted for a variety of channels and devices. Intellectual property, geographic restrictions, and other factors come into play. In this session, we'll look at how DAM systems are increasingly accommodating the management of video, and facilitating multi-channel distribution.
Speakers:
Theresa Regli, DAM Industry Analyst; Director & Chief Strategist, Vox Veritas Digital
Tom Sloan, Marketing Technology Director, ICP
Jeremy Wintroub, EVP, Global Head of Production Strategy, ICP
Jørgen Bartsch, Bartsch & Co Consulting Founder and Former Head of Global Marketing Services at Unilever
Session 5: DAM, Product Experience Management, and E-Commerce
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During the pandemic, e-commerce skyrocketed, and even the return to "normal" living didn't stop consumers from researching and buying their products online. This session will look at all the aspects of DAM's connection to e-commerce and the digital shelf.
Speakers:
Theresa Regli, DAM Industry Analyst; Director & Chief Strategist, Vox Veritas Digital
Timur Asar, Partner, Comwrap Reply
Jarrod Gingras, Managing Director & Analyst, Real Story Group
Session 6: Bringing together DAM, PIM, and CMS for Better Customer Experience
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The combination of DAM, PIM, and CMS are now a cornerstone of building the omni-channel customer experience. In this session, we'll highlight the different ways that DAM systems connect to CMS and PIMs to fuel CX.
Speakers:
Theresa Regli, DAM Industry Analyst; Director & Chief Strategist, Vox Veritas Digital
Pieter Stroop van Renen, Senior VP Sales Europe, censhare
Ania Kierczynska, Project Management Lead, censhare
