There are many definitions and flavors for Digital Asset Management (DAM) in the market today: there’s DAM in Product Management, in asset creation, collaboration, and even your good old databases! While for some use-cases you may need one of those, for most organizations a DAM solution fits the bill.
In this session, see firsthand how a DAM can help with:
- Enriching existing asset data with marketing content to create a single source of truth
- Searching, finding and curating products in one unified repository
- Streamlining your content processes for easy collaboration among marketing, commerce, and users
- Supporting multiple brands, families, complex product ranges, lifecycle, and localization
A link to the recording will be shared post-webinar with all registrants.
Second Body
Sponsored by:
Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.
www.sitecore.com
