In these disruptive times marketers and digital content specialists can be certain of two things: many channels have been cut off and new channels are emerging.
The first challenge is for those brands that traditionally make a campaign work by creating a consistent story through multiple channels.
- With offline channels closed until further notice what’s the solution?
- Which channels should you push to deliver your objectives?
- Where are the channels that can do the same job or deliver the same results as previously?
The second challenge: where will the users’ attention flow next?
- Are you set-up to maximize opportunities? TikTok is a great example of an emerging channel that has skyrocketed in popularity because many people in isolation need to be entertained and connected.
- Not all brands were prepared or could leverage the opportunities now on offer – so what to do?
To meet the challenge of disruptive change brands must invest in systems that work for any channel. Brands with a solution that works only for specific channels are at risk when routes to market disappear or user-attention is diverted.
Join our webinar to understand how to optimize your content successfully across all channels.
Key takeaways include:
- How to set up an ‘all channel’ strategy
- How to achieve metadata readiness for omnichannel marketing
- How to repurpose content for increased ROI
A link to the recording will be shared post-webinar with all registrants.
