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Events DAM and Product Information Management (PIM) 2022 Series Summary

Series Summary

The series has now finished.

 

Session 1: Introduction to PIM: What it is, How it Works, and the Business Case

The basics of PIM as both a technology and a data practice. We'll look at examples of PIM systems and PIM data models, as well as integration and syndication models. Finally, the session will explore the business case for a PIM system, and map out a methodology for building a PIM strategy.

Speakers:

Events DAM and Product Information Management (PIM) 2022

In the modern marketing technology ecosystem many different technologies are connected to DAM. Few are more vital than Product Information Management.

PIM has taken a starring role in every product company's technology stack; vendors and enterprises alike have evolved their ecosystems to intimately connect product data with marketing content and digital assets. 

Connecting DAM to PIM is now an imperative. Not just for modern marketing, but also for e-commerce, in-store, and the digital shelf.

Events DAM for the New Age of Great Digital Experience 2021 Pricing & How to Register

Pricing & How to Register

We look forward to welcoming you to DAM for the New Age of Great Digital Experience! To celebrate the launch, we’re giving all End Users a free ticket!

Unsure whether you are a Solution Provider/Consultant or an End User? Please check our attendee classification below, or get in touch with any questions. 

Price (per person) in US Dollars:

Events DAM New York 2022 Tutorial Fundamentals of DAM: An Introduction to the Technology and Practice

Fundamentals of DAM: An Introduction to the Technology and Practice

Wednesday September 14, 2.00PM - 5.00PM

Are you new to DAM, or do you need a refresher course that re-visits the fundamentals? Looking to better educate your team about DAM, with clear and jargon-free language? This half-day session takes apart the nuts and bolts of DAM as both a practice and a technology, so you can better understand what DAM is and how it really works. 

Events DAM New York 2022 Tutorial Connecting DAM to the Enterprise: Integrating the Technology Across Your MarTech stack

Connecting DAM to the Enterprise: Integrating the Technology Across Your MarTech stack

Wednesday September 14, 9.30AM – 12.30PM

DAM is no longer a silo: it’s part of a broader content or marketing hub of varied applications. This session is for those who want to take their knowledge of DAM to a more expert level. We’ll focus on the role that DAM plays in the broader marketing technology ecosystem, going into the features and functions of the more complex “enterprise” grade DAM systems, and how they differ.

Events DAM New York 2022 Tutorial Taxonomy and Advanced Metadata for DAM

Taxonomy and Advanced Metadata for DAM

Wednesday September 14, 2.00PM - 5.00PM

This tutorial covers the fundamentals, strategies, standards, design methodology and best practices of developing taxonomies for your DAM and for your organization. It is based on best practices for establishing information structure, and managing and governing your digital assets.

Events DAM New York 2022 Tutorial Fundamentals of Metadata for DAM Professionals

Fundamentals of Metadata for DAM Professionals

Wednesday September 14, 9.30AM - 12.30PM

This tutorial teaches the fundamentals of metadata, including metadata standards, best practices, asset evaluation, controlled vocabularies, interoperability and the design of a Metadata Model / Schema. The content is tailored in particular for a DAM system for users and administrators who want to be empowered with the knowledge of how metadata can be the "lifeblood" of DAM and facilitate digital asset discovery, use and reuse in DAM.

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