Events

In this video, filmed at Creative Operations London 2020, four experts share their thoughts and tips on how creative operations professionals can ensure their practices are future proofed.

For further information about Henry Stewart’s Creative Operations offerings please visit HScreativeops.com.

Disclaimer: This was filmed prior to the COVID-19 pandemic and before social distancing rules applied.

A common perception is that optimized marketing operations will reduce creative freedom. However, in this session Elisabeth Knulst disproves this thinking by explaining how eliminating operational issues and standardizing the way of working provides creatives with more time and budget available to realize their creative ambitions.

For further information about Henry Stewart’s Creative Operations events please visit HScreativeops.com.

In this interview, Mike Lucas, Design Director at Cineplex sits down with Jeff Stevens to discuss how their in-house agency has achieved successes so far, and what's next.

For further information about Henry Stewart’s Creative Operations events please visit HScreativeops.com.

Making its debut in April 2021, 'Metadata Fundamentals' is an Online Educational Series. This in-depth course, led by DAM and Metadata expert John Horodyski, focuses on the details of the how and why of Metadata in DAM, CMS, and all content systems, and how it serves as the foundation for managing content.

For further details and to register your place click here. 

Watch this fireside chat filmed at DAM San Diego with David Lipsey and Heidi Quicksilver, who shares insights into how the Rock & Roll Hall of Fame leverages AI and machine learning to add valuable data to the digital archive assisting their goals of a publicly accessible archive and digital preservation.

For further information about Henry Stewart’s events and online courses please visit DAMusers.com

Learn how Airbnb revisited and revised their global schema to simplify and focus from 20,000 terms to 7,000.  Watch this video with facilitator Steve Bevilacqua as he interviews Airbnb’s Scott Davis. (Scott is a member of Airbnb’s digital asset management team responsible for product asset operations and corporate library stewardship and was a key stakeholder during this amazing transformation.)  

This session covers how to approach combining disparate schemas from multiple departments and the overall reduction and simplification of metadata. 

Making its debut in February 2021, Mastering ‘The Realm of Rights’ is an Online Educational Series. This in-depth course, led by Margaret Majorack, Rights and Clearances Consultant at National Geographic, will delve deeper into rights management and DAM. 

As a DAM Manager, are you finding that asset re-use is increasing and there are requests to use assets in new ways, for example in merchandising or promotions? Are you struggling to figure out the rights to assets in your system? Then this series is for you.

In this interview, David Lipsey sat down with Lauren Belomy of Mars Veterinary Health to discuss her career journey. An interview aimed at helping those interested in pursuing a career in Digital Asset Management.
 
Lauren divulges how she got to where she is today, what makes a great DAM professional, how the role of the DAM manager is evolving, and her top tips for those looking to get ahead professionally in the world of DAM.

Making its debut in January 2021, 'Keywording Creative Content' is an Online Educational Series. This in-depth course, led by digital media keywording and tagging expert Clemency Wright, explains how to apply conceptual keywords to your content. You will learn the role keywords play in enabling your business to tell a story and engage your customers on an emotional level. Moving beyond the basic ‘say what you see’ approach, you will learn how to keyword assets that are difficult to describe in words.

Digital Asset Management solutions, much like the assets they contain as well as who uses them and how they are used, often follows a certain ‘lifecycle’. In this presentation, Victor Lebon, CEO, EMEA & APAC at ICP, shares how organizations can plan ahead by anticipating changes, capitalize on the opportunities, mitigate risks, keep the ‘eye on the prize’ and not be afraid of change, but embrace it!