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Understanding how content creators and DAM users think, behave, and view the world can help create critical building blocks that translate into a powerful DAM user experience. In this webinar, DAM expert Kara Van Malssen (AVP) is joined by Angela Sanders and Jorge Alvarenga (National Geographic Society) to share how people-centered thinking is innovating how NGS is building and managing their DAM program to support the Society's content strategy as well as the thousands of Society-funded research, educational, scientific, and exploration projects.

 

Kara is Partner and Managing Director for Consulting at AVP. Kara works with clients to bridge the technical, human, and business aspects of projects. Kara has supported numerous organizations with DAM selection and implementation, metadata modeling and schema development, and taxonomy development, and user experience design efforts.

As Global Business Development Director, Carl works closely with the world’s largest brands, global agency networks and procurement teams to understand their needs and help shape Adstream from Extreme Reach’s products and overall proposition to give all his clients a competitive advantage in business.

James has 22 years of experience working in creative roles from Art Director to Composer delivering award-winning work and commissions for leading global clients including: BBC, Adidas, RedBull F1, Warner Brothers, BlackBerry, UK Film Council, L'Oreal, and Nokia before moving into creative technology roles across a broad range of industries and areas, including: Post Production, Full service Ad Agencies, Recording Studios, Broadcast, Facilities, design / branding agencies and creative technology start-ups. As an industry expert James sits on several advisory boards including Adobe.