Events

Digital Asset Management (DAM) is no longer just about storing pretty pictures. In today’s fast-paced business environment, DAM serves many roles, from traditional marketing use cases to being positioned at the center of a complex enterprise-wide digital supply chain. This presentation will examine many of the use cases for DAM in action today, and those projected for the near future.

Attend this session to learn how to:

Disruption from the COVID-19 pandemic transformed the digital landscape faster and more dramatically than anything we’ve ever seen. E-commerce activities sky-rocketed and consumer stress drove demand for the replacement of familiar in-person experiences with digital ones. In just a few months, we saw what looked like years’ worth of digital transformation. Many companies pivoted just to survive, others are still catching up, and everyone needs to fill in big gaps in the customer experience.

Let’s face it, rich media is boundless. Content is being created at an unprecedented rate, especially through the ubiquitous use of mobile devices, and the rise of IoT and drones. Dealing with the scale and complexity of content in rich media formats (images, video, and audio) that is not created by marketing is an emerging challenge for organizations today.
 

Creatives need to work with new content and re-purpose content already in their archive like never before. Creative professionals can spend hours or days searching for the right clip or image to use across a growing volume of content. The lack of rich, descriptive metadata is even more of a problem for creatives working remotely, where long term employees with the institutional memory of where to find the right clips may not be available.