Events

Henry Stewart Events is the leading producer of Digital Asset Management content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

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Sul Gupta has been spearheading enterprise-scale rollout and integration of the OpenText Media Management (OTMM) Digital Asset Management platform and related technologies at ViacomCBS and its various brands including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, Showtime, TVLand, VH1, and other Viacom Digital groups since 2007. He specializes in collaborating with Marketing, Publicity, Archives, and Digital Supply business teams to simplify, design, customize, and manage DAM/CMS solutions and processes.

With a strategic plan for content investment, creation, and reuse, brands have a significant advantage over those who create content ad hoc.

Smart brands architect their content for reuse across channels, which preps it to serve more personalized experiences. Brands must leverage key DAM trends like cloud, AI, workflows, and analytics as they mature in their content journey.  In this webinar featuring guest speaker and Forrester Senior Analyst, Nick Barber, you will learn:

Tom is a seasoned content management practitioner with over 15 years of experience in Digital Content Management. With a diverse background as a technology vendor, product owner, and expert consultant to some of the worlds largest and most complex businesses, he now serves as the Global Head of Content Management & Logistics Solutions at ICP. 

Alexandra N. Neudek is a recent graduate of King’s College London’s MA program in DAMM where she has focused on change management, MarTech strategies, and business development techniques. Prior to her involvement in DAMM, she has had extensive experience in media and strategic communications. She has traveled nationally as an actress with The Actor’s Equity Association, coauthored film research at The University of Wisconsin, studied political communications at The London School of Economics, and worked as a freelance writer in Paris.

Selva Ganesan is the founder of FileSpin.io- the cloud-based SaaS solution for digital media management. He firmly believes in the “no more, no less” philosophy in software and questions the conventional enterprise software wisdom which he thinks makes for miserable experiences for everyone involved. FileSpin.io Digital Asset Management was born out of this philosophy aimed at companies and teams who want to get things done.

Lynnette sees the threads of opportunity and need through an organization, and weaves them together into a clear solution. She has spent her tenure at WoodWing helping publishers and brands in the US turn their content spaghetti into well-orchestrated storytelling that enables them to improve speed to market, workflow efficiency, and publishing to different channels as the Vice President of Professional Services. Prior to WoodWing she spent her career implementing a diverse set of Enterprise software solutions across a variety of industries, from MDM to ERPs and everything in between.

Content takes a great deal of resources to create—between 30-40% of most marketing budgets—and is often used only once, even if it could be used in other channels or to reach other customer personas. Brands need to reimagine their content creation process and streamline their customer experiences using content atomization strategies that increase content findability and re-use.