Events

Henry Stewart Events is the leading producer of Digital Asset Management content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

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Brands and marketers across all industries need agility in their content strategy – to ensure their brand assets are not only sensitive and authentic to the current times but also forward-looking to react to and take advantage of new business dynamics. In this webinar, Gregg Guest, VP of Product Management at FADEL, will discuss strategies to amplify your brand by quickly adapting and deploying brand positive assets.

Topics will include:

With a background in the Graphical Industry and continuous education in Digital Disruption and Business Management, Bart brings over 15 years of experience in Digital Asset - Product Content Management and hands-on experiences on how to successfully deliver your Digitization Projects.

A common perception is that optimised marketing operations will reduce creative freedom. Data driven marketing, standardising processes, producing materials via templates and implementation of technology in the creation processes are things that do not sound like they enhance creativity. However, by eliminating operational issues, standardising the way of working, providing challenging insights and automating mundane and administrative tasks, creatives have more time and budget available to realise their creative ambitions.

Creative used to be about inspiration, creation and job jackets, but now we have new roles, new technologies and new deliverables with interesting timeline expectations. In this presentation, we will take a look at how that impacts the org model and the process used to get work done.

Introduced by Kevin Brucato, Prudential, and a short presentation on ‘How Creative Operations is the key to Transforming how Modern Work gets Done'.

Cella’s managing director, Sophy, is a hands-on team builder and trusted collaborator with a reputation for forming and energizing world-class teams, forging solid client relationships and cultivating strategic alliances with partners, vendors and colleagues. She is a process efficiency expert, a technology leader and a turnaround operations specialist who finds workable solutions for companies in need of operational excellence and financial control.

Mike Lucas is the Design Director at Cineplex - a Canadian entertainment company that welcomes over 70 million guests annually through its circuit of theatres and location-based entertainment venues across Canada. Mike leads the multi-disciplinary in-house design team as it works on creative for virtually every touchpoint of a guests experience at each of its locations. From tactical to brand storytelling, and from print to those enormous movie screens, his team creates it all.

Elisabeth is a business consultant with over 20 years’ experience in Marketing Operations across a variety of sectors including retail, banking, publishing, consumer goods, telecoms, marketing and advertising. Her experience in Marketing Operations and as a partner for customers has ensured a clear vision into the key drivers of successful marketing efficiency and effectiveness projects; balance the focus between people and technology, make the project a learning process and create measurable results.