Events

In these disruptive times marketers and digital content specialists can be certain of two things:  many channels have been cut off and new channels are emerging.

The first challenge is for those brands that traditionally make a campaign work by creating a consistent story through multiple channels.

As organizations around the world have transitioned to working remotely, many quickly faced challenges providing quick, reliable and secure access to files located on local servers and on-premise DAMs. Organizations with cloud-based DAMs avoided these challenges altogether by providing a single source of truth - on the cloud - for all high-value corporate assets; bypassing issues caused by VPNs and exponentially improving searchability with advanced AI.

Join us for our webinar, where we’ll highlight how a cloud-based DAM has helped organizations we work with:

Join us for a Fireside Chat with marketing leaders as they discuss the possibilities and approach to creating a world-class martech stack. This 30 minute fireside chat will also cover some of the latest trends in asset workflow management including:

• The secret to a game-changing technology process roadmap
• Standardizing marketing communications across people, processes and systems
• Why DAM serves as an anchor platform to a modern marketing stack

A link to the recording will be shared post-webinar with all registrants.
 

In 2012, a group of DAM Industry leaders came together and created the now widely used DAM Maturity Model. Licensed under Creative Commons, and free for the global DAM community to use, the Maturity Model is designed to help organizations measure their DAM capabilities. It can be used by everyone to self-assess and see what's ahead as DAM takes root and evolves.  

The Maturity Model:

Whether it be advertising, brand engagement on social platforms, training, do-it-yourself or internal corporate messages, we have all seen the studies that show video truly wins the crown for engagement.

As the demand for content expands and platforms on which content can be consumed proliferate, it is essential for organizations to know not only what content they have, but how it can be used. Organizations need to review the rights they obtain for content going forward, how to evaluate content already in the DAM for re-use, and whether they have a deep-dive need for rights tracking.

This session will help you look at your asset rights strategy in a practical way:

In this session we’ll explore expanding DAM outside of its silo, and integrating it with other enterprise systems. We’ll address questions such as: where does DAM fit in the enterprise, and what systems does it typically connect to in different sorts of organizations? What are the business drivers for those integrations? What is data orchestration, and why is it important for connecting DAM to the enterprise?

If you’re looking to expand the scope of DAM in your organization, this is the session for you.