Events

Jon is the Director of the Marketing Process Initiatives (MPI) team that supports the Warner Bros. Worldwide Theatrical Marketing and Home Entertainment Marketing divisions. The MPI team works as part of the marketing group to identify key areas of potential strategic process benefit and then manages the development and implementation of targeted solutions. The MPI team also manages the divisional DAM processes and methodology. 

Curtis Tiefenbrunn is currently the Global Sr. Manager for the Content Product Line at Mars, driving the strategy and deployment for the global digital content ecosystem, including DAM. Over the past 15 months, he has played the role of Global DAM Program Manager and taken the DAM program from a single segment initiative to a truly global program, delivering on the promise of an integrated single source of truth for Mars digital assets. Curtis has worked across Marketing, Sales and Digital Technologies within Mars, driving growth for some of the world’s best-known brands.

As Director of the Warner Bros. Digital Archive, Matt oversaw the day-to-day management, long-term preservation, and development of systems and standards for one of America’s most extensive digital collections of media & entertainment content. Prior to WB, Matt led the USC Digital Library from inception to its place among leading academic digital libraries, with 150+ digital collections, multiple gateways, and a robust suite of social media, marketing, and fulfillment channels.

Laura Patterson is Manager of the Digital Asset Management Department for the CVS Health Enterprise. She has been with the organization for 12 years and has over 7 years of experience in the DAM technology and Asset Management field. She leads the strategy, design, development, deployment and training for several of the organization’s marketing technology solutions. Laura is also responsible for establishing the governance framework, service delivery outcomes and associated processes related to CVS Health’s Asset Management systems.

Kelley Correia is the Director of Creative Services with the League of Legends Inc Marketing Team for RiotGames in Santa Monica, CA. Kelley has over 15 years professional experience in creative operations, 6 of those having a focus on helping companies identify workflow inefficiencies within the creative process. In writing new creative process, Kelley's goal is to provide more time for the team to spend on using their creative skills, rather than navigating areas like project and asset management.

Charles Duncan is a Creative Technologist and a long-time vet of Disney, working on Creative Supply Chain for brands such as Star Wars, Apple, ESPN, BMW and more. His extensive background in 3D rendering and post-production compositing is now integrated with generative AI to build lightning-fast dynamic content that makes brands sing.