Events

Henry Stewart Events is the leading producer of Digital Asset Management content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

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Doris Sanocki is a Product Manager at General Mills responsible for implementing and supporting the Digital Asset Management system for brands such as Betty Crocker, Pillsbury, Nature Valley, Old El Paso, Annies and many more. She has over 30 years of development, project architecture and analyst experience spanning many different technologies and processes. Doris has most recently been involved with a migration for Blue Buffalo into the enterprise DAM platform and preparing for a platform upgrade. Her responsibilities also include managing the DAM roadmap and strategy.

Tom is the CTO of Sitecore and co-founder Stylelabs. He holds a MSc(Eng)Arch. At Sitecore, he oversees the SaaS technology roadmap as a cover-up for his true passion: collecting vintage synthesizers from the ‘80s.

 

Fundamentals of DAM: Building the Foundation for Success

Monday September 23, 2.00 - 5.00 pm

This half-day tutorial takes apart the nuts and bolts of DAM as both a practice and a technology, so you can better understand what it is, how it really works, and how to make it a success in your enterprise. This session is appropriate for those who are new to DAM or end-users of a DAM system who want to have a deeper understanding of the different things a DAM system can do.

Taxonomy and Advanced Metadata for DAM

Monday September 23, 2.00 - 5.00 pm

This tutorial covers the fundamentals, strategies, standards, design methodology and best practices of developing taxonomies for your DAM and for your organization. It is based on best practices for establishing information structure, and managing and governing your digital assets.

Fundamentals of Metadata for DAM Professionals

Monday September 23, 9.30 am - 12.30 pm

This tutorial teaches the fundamentals of metadata, including metadata standards, best practices, asset evaluation, controlled vocabularies, interoperability and the design of a Metadata Model / Schema. The content is tailored in particular for a DAM system for users and administrators who want to be empowered with the knowledge of how metadata can be the "lifeblood" of DAM and facilitate digital asset discovery, use and reuse in DAM.

DAM Leadership - Achieving Growth & Establishing Leadership

Monday September 23, 9.30 am - 12.30 pm

This master class and workshop is designed for DAM project and operational managers contemplating the pleasant glow that accompanies reaching the end of their design-and-deployment tunnel and starting to look towards what's next. Trading the heads-down intensity of delivering DAM for the heads-up strategies that will sustain and grow it, and keep its trajectory one step ahead of the business requirements.

Jarrod is Real Story Group’s Managing Director and Analyst covering Omnichannel Digital Marketing technologies including Digital Asset Management (DAM), Omnichannel Content Platforms (OCP), Web Content Management (Web CMS), E-mail & Marketing Automation, Social & Collaboration, Customer Relationship Management (CRM), Journey Orchestration Engines (JOE), and Customer Data Platforms (CDP) technologies. He is co-author of the book The Right Way to Select Technology, published in 2017 by Rosenfeld Media.

Join Nish Patel as he discusses his observations of how industry leading teams are innovating how they optimize creative production and operations within their organizations. Learn what lead them to try something different, the tactics they used to implement key changes and gain buy-in from their teams, and how these innovative strategies have had positive impact in how their creative teams deliver faster, and better.