Events

Boden is a British clothing retailer founded in 1991 by Johnnie Boden selling primarily online and by mail order and catalogue. The company sells in several countries, with websites for the United Kingdom, the United States, Germany, and Australia. The business goal is to develop a marketing technology ecosystem that enables Boden to create targeted and personalized engagement with customers, across channels, driving increased customer interaction and sales. 

Digital image leaks, diversion and theft are a constant challenge for brand owners. Yet they’re more than just headaches, they often serve as smoke signals for much larger issues related to theft of brand and intellectual property, even counterfeit product manufacturing. For this reason, brands are increasingly turning to digital image watermarking to add a traceable layer to their digital asset workflows—and are activating this technology directly through their DAM platforms.

Are your assets sitting in a DAM, static, requiring human intervention for anything useful to happen? Do you need to create personalized marketing campaigns, localized packaging, or custom advertising -- yet it seems to take forever? This webinar will explore approaches for making your assets more dynamic. We'll look at approaches to populating smart templates with digital assets, based on data, rather than perpetuating tedious manual processes.

The DAM Market had some interesting evolutions in 2018: acquisitions, management changes, and in some cases, DAM taking a supporting role in a larger technology suite. What does this mean for DAM in 2019? What changed and what didn't -- and what's on the horizon for 2019? In this webinar, longtime DAM market analyst Theresa Regli will share her perspective on how the DAM market is changing and evolving as we move into 2019, so you can plan your own technology roadmaps accordingly.