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Henry Stewart Events is the leading producer of Digital Asset Management and Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Chicago and Los Angeles.

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Ruskin House, 40-41 Museum Street, London WC1A 1LT, UK

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Henry Stewart Conference Studies LLP is a limited liability partnership, registered in England, registration number OC334769 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events Ltd is a limited company, registered in England, registration number 06532399 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events, Inc. is a corporation incorporated in the State of Delaware, USA having a business office at PKF O’Connor Davies LLP, 665 Fifth Avenue, New York NY 10022.
© Henry Stewart Conference Studies LLP or its affiliates.

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Events Event Speaker Andre Le Masurier

Andre shapes Skyscanner's global brand vision, leading creative and marketing initiatives with a keen eye on product design integration. His extensive experience includes leadership roles at R/GA EMEA and Google Brand Studio EMEA, where he built an award-winning in-house team. Prior to London, Andre honed his craft at 72andSunny Los Angeles, partnering with Google.

Events On Demand Content Controlled Vocabularies and Taxonomies Course Summary

Session 1: Introduction to Metadata and Controlled Vocabularies and their Use 

  • Definitions of metadata and controlled vocabularies
  • Types, examples, and uses of metadata, controlled vocabularies and taxonomies
  • Standards and models for metadata and controlled vocabularies
  • Tagging with controlled vocabularies
  • Categories vs. tags
  • Auto-tagging and AI

 

Session 2: Planning and Development of Controlled Vocabularies 

Events On Demand Content Controlled Vocabularies and Taxonomies

Controlled Vocabularies and Taxonomies

We all know the importance of metadata for DAM, and DAM managers are expected to understand the basics of designing and applying metadata. Essential for optimizing the efficacy of metadata are controlled vocabularies and taxonomies, the nuances of which are not so widely understood.

Events DAM New York 2024 Tutorial How to Build a DAM Business Case

How to Build a DAM Business Case

Tuesday October 22, 2:00 PM - 5:00 PM

DAM product managers and other DAM professionals face special challenges in developing business cases. Whether you’re pitching a new product or taking an existing one to the next level, this tutorial will give you the knowledge and skills necessary to create winning business cases and confidently present them to decision-makers.

Events DAM New York 2024 Tutorial The DAM Capability Model Workshop

The DAM Capability Model Workshop

Tuesday October 22, 2:00 PM - 5:00 PM

This workshop is designed to deepen and sustain your arc of growth with DAM.  The workshop is built around the internationally recognized DAM Capability Model - supporting the ongoing renewal and growth of DAM in your organization.  It will benefit all DAM users; those new to the community, seasoned veterans, and everyone in between.

Events Event Speaker Christine Lindemann

Christine Lindemann is Director of Creative Production at YouTube where her mission is to help execute and champion creative campaigns that are “Impossible to Ignore.” There she helped build an In-House creative and production team while also managing YouTube’s creative agency relationships.

Events Event Speaker Steve McKillop

Steve joined the alcohol giant in 1999 and has worked in multiple departments, including sales, planning, customer marketing, procurement and IT.
 
Steve is a self-motivated leader in the DAM space having gained vast experience from working with one of the world’s greatest global/local marketing organizations, understanding their issues, challenges and motivations. Impacting the way thousands of people operate globally, he is a skilled operator in understanding the small to the largest challenges, designing efficient processes and delivering technology solutions.

Events DAM New York 2024 Tutorial Fundamentals of Metadata and Taxonomy for DAM Professionals

Fundamentals of Metadata and Taxonomy for DAM Professionals

Tuesday October 22, 9:30 AM - 12:30 PM

This tutorial teaches the fundamentals of metadata and taxonomy, including standards, best practices, and governance needed to manage your content in your DAM. Metadata matters because not only does it define us at any given point in time, but it also gives structure and meaning to the data associated with all that we do in our business.

Events DAM New York 2024 Tutorial DAM Leadership - Achieving Growth & Establishing Leadership

DAM Leadership - Achieving Growth & Establishing Leadership

Tuesday October 22, 9:30 AM - 12:30 PM

This master class and workshop is designed for those who are leading/operating the DAM system/discipline for their organization, or who are approaching the point where their DAM deployment project will be “operationalized” into real-life action—trading the heads-down intensity of delivering DAM for the heads-up strategies that will sustain and grow it and keep its trajectory one step ahead of the business or functions it supports.

Events