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Henry Stewart Conference Studies LLP is a limited liability partnership, registered in England, registration number OC334769 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events Ltd is a limited company, registered in England, registration number 06532399 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events, Inc. is a corporation incorporated in the State of Delaware, USA having a business office at PKF O’Connor Davies LLP, 665 Fifth Avenue, New York NY 10022.
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Events Metadata Fundamentals for Marketing Technology and Content Composition Course Summary

Registration for this series includes access to all sessions to view live and watch again on demand.

 

Session 1: Fundamentals of Metadata Part 1
Wednesday April 30, 2025
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

Introductory session covering the fundamentals of metadata from definitions and concepts to standards and best practices. We learn how metadata is the “lifeblood” of a DAM, MAM, PIM, CMS and any other system in Marketing Technology, and how it facilitates discovery, use, and reuse.

 

Events Metadata Fundamentals for Marketing Technology and Content Composition

Optimizing metadata makes all the difference.

Metadata matters because it gives structure and meaning to the data associated with all that we do in our business and personal transactions.

Metadata matters because it defines your content and your consumers at any given moment. It is about meaning and must change with societal norms in a respectful and inclusive manner. Business needs, user needs, and language change … your metadata needs to adapt to stay relevant.

Events Event Speaker Carin Forman

Carin Forman is a seasoned Digital Transformation Executive and Digital Asset Management Leader with over 25 years of experience in the media and entertainment industry. She started her career at CNN in London before joining Discovery Communications, where she recognized the need for a centralized digital asset management system. Carin then joined HBO, serving as the Director of Digital Media and overseeing the company's digital asset management system and transformation to cloud.

Events