Events

Henry Stewart Events is the leading producer of Digital Asset Management content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

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Hundreds of millions will be spent in agency fees in 2020, with a review alone costing you and the agency more than $100K in time and expenses. Agencies are fundamental in helping grow your business and can be a source of competitive advantage, so it is essential to strengthen the relationship.

In this interactive webinar, marketing transformation experts Flock will be drawing on their experiences from recent projects with Toyota Lexus, Duracell, CitiBank and Ford to provide valuable insights into how you can do just that.

Key discussions will include:

Kieron has over 25 years of experience with brands and marketing having worked at some of the top creative agencies including McCann’s, HHCL+P, TBWA Chiat Day (Toronto), BBH and Dare Digital. There he worked on award winning campaigns for Lynx and the COI and was also involved in attracting new clients such as Sony Ericsson, Vodafone, The AA and the BBC. In the time he was there, Dare grew from 9 staff to over 70.

Advanced Concepts in DAM: The Technology & Enterprise Touchpoints In-Depth

Tuesday September 15, 9.30 am – 12.30 pm

DAM is no longer a silo: it’s part of a broader content or marketing hub of varied applications. This tutorial is for those who want to take their knowledge of DAM to a more expert level. We’ll focus on the role that DAM plays in the broader marketing technology ecosystem, going into the features and functions of the more complex “enterprise” grade DAM systems, and how they differ.

I have been able to progressively keep up with DAM and its technology from these conferences more than anything else. I like having common ground with other digital asset managers, as we all get to share and realize we all have the same struggles.

Perrie Schad is a creative operations consultant based in New York City. Her 20+ years of experience in the photo industry has given her a unique viewpoint, having worked on-set as a photographer, art director, digital tech, and producer. Additionally, she has an extensive background in managing premier in-house photo studios and agencies and designing profitable photo studios for leading retailers such as Nordstrom, Target, and GiltRue (formerly RueLaLa).

Fundamentals of DAM: Building the Foundation for Success

Tuesday September 15, 2.00 - 5.00 pm

This half-day tutorial takes apart the nuts and bolts of DAM as both a practice and a technology, so you can better understand what it is, how it really works, and how to make it a success in your enterprise. This session is appropriate for those who are new to DAM or end-users of a DAM system who want to have a deeper understanding of the different things a DAM system can do.

Taxonomy and Advanced Metadata for DAM

Tuesday September 15, 2.00 - 5.00 pm

This tutorial covers the fundamentals, strategies, standards, design methodology and best practices of developing taxonomies for your DAM and for your organization. It is based on best practices for establishing information structure, and managing and governing your digital assets.