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Henry Stewart Events is the leading producer of Digital Asset Management content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

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The practice of DAM allows for your digital content to have a home, but not just any home (i.e. it's not just a place to store your stuff) - it's one that provides context and meaning for your organization’s most important digital collections through metadata, permissions and access restrictions.  In the age of the digital workplace, new tools pop up daily, making it tough to find or craft a  forever home for your digital content. 

DAM, while long regarded as the single source of truth sometimes originating in marketing or production environments, can also be a tool to aid in the preservation of corporate memory for an institution - helping to codify knowledge and also preserve important company information and data.  This allows organizations to avoid repeating the same old mistakes and also keeps them from re-inventing the wheel, recreating the same content or forgetting about important learnings or knowledge. 

Mindy Carner is a metadata specialist with a Master's Degree in Library and Information Science. She started her career as the Taxonomy and Search Specialist for the United Nations Children’s Fund (UNICEF) before moving on to her current firm at Optimity Advisors in the Information Management practice. Mindy has worked on diverse information projects such as enterprise search, content governance, metadata model development, digital asset management, web content governance, and archiving. She has engaged in data analysis for various projects related to metadata and search.

The shift from 'any-old-channel' marketing to true multichannel marketing

To win customer loyalty today, you must provide a compelling customer experience that merges the physical and digital worlds. With multichannel customers spending  three to four times more than single-channel customers, it important that organizations review their business processes and technologies to adjust to this new reality.

How can a DAM strategy help in organizing and distributing your digital content? 

John has been managing and designing production workflows for over twenty years. He got his start in publishing by helping businesses and associations move from typesetting into desktop publishing. This led to careers centered around database publishing, process color separating, XML-based editorial workflows and eventually, digital asset management. Media asset management is his platform of choice for developing digital workflows built on top of a variety of disruptive technologies.