Events

It's not enough to buy a killer DAM solution. Organizational resistance to change can stop digital asset management initiatives in their tracks. Want to get your next DAM implementation right—from the start?  Uri Kogan of Nuxeo gives an inside look at transforming a large, global CPG with DAM, from streamlining workflows and enabling ecommerce to ensuring fast, easy searches for videos, images, and more.

Marketers are consistently reminded to “deliver the right message, to the right person, at the right time” but how does one actually go about doing this on a consistent basis? Today, brands need more than just omnichannel and personalization strategies to remain competitive and in-tune with their customers’ needs. In this webinar, we’ll explore how a digital platform can serve as the bedrock for  creating, managing, and marketing great content.

High levels of user adoption underpin every successful DAM implementation.  The quality of first line user support is one key component in making this happen.  Support is currently resource-intensive in terms of cost and time, and, as a result, it rarely gets sufficient budget or attention.  In theory, at least, Chatbots have a role to play, just like they do in the business to consumer environment.  Once first line support is made better using automation techniques, this can free up time to develop higher levels of engagement in the areas that require more of a human to

Buying enterprise level DAM software is a unique challenge. It requires a high degree of IT knowledge to understand the technical requirements that goes into the implementation, yet it’s procured for people with little technical knowledge; creatives. Creatives typically have a minority voice through the buying and implementation process and consequently are often disappointed with the end result, as what they were told they were getting is often unclear, misleading, not particularly helpful to their day-to-day needs, or not even possible.