Events

Henry Stewart Events is the leading producer of Digital Asset Management content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

Welcome to HS Events
Display Name
HS Events
Banner Image
Image
Header Banner

Victor has experience across a variety of different sectors, including charitable, telecoms, retail, publishing, consumer goods, life sciences, marketing and advertising sectors, with a focus on services, project delivery and consultancy. For the last 10 years, Victor has focussed on creative production and marketing technology, with clients such as Avon Cosmetics, Alcatel-Lucent, United Biscuits, Coca-Cola, Diageo, Shire and Unilever.

At the beginning of an enterprise-class DAM initiative, promises and expectations run high. But when DAM goes live, the reality is that users often end up disappointed. The result is poor adoption that can jeopardize the entire effort.

Deploying enterprise-class DAM is a unique challenge. This webinar will explore the DAM challenge and present a cohesive framework to drive user adoption from beginning to end – a methodology that is firmly rooted in generating demand for DAM.

Francisco Ruiz is Senior Vice President of Practice Development and Advisory Services at EMMsphere. Francisco is responsible for viscerally understanding marketing and digital content technologies, and advising clients on how best to put marketing platforms to work within their specific business context. Francisco is an unusually broad-based, engaging and entrepreneurial leader.

It’s become clear that DAM is a vital piece of software for any organization that values its digital assets, but what’s not completely clear is that DAM is just a piece of the digital puzzle and not the end all begin all solution to digital strategies. This webinar will focus on what other pieces of digital technology can serve you as content, data, and messaging becomes vital to every organization across every industry.

Chris has over nine years’ experience working as a Solution Architect on Business Process Management, Marketing Resource Management, Digital Asset Management, Web/Content Management and Marketing Automation applications in a client-facing role. Before joining EMMsphere Plus, he managed the DAM at a large retailer and assisted in the transition to a new system.

A digital asset management system is only as good as its metadata, and enterprise asset managers rely on quality metadata to organize and expose their assets. As DAMs become increasingly critical to an organization’s ability to meet business and marketing goals, the ability to source and manage asset metadata can be a competitive advantage.

Discover how to blend today’s best practices for sourcing and managing metadata with tomorrow’s world of automation and machine-assisted technologies.

In this session, we will explore:

Mike has helped spearhead the Adobe Experience Manager Assets Strategy & Product Marketing team for the past 2+ years, bringing to market innovations like Trainable Smart Tags, 3D/Next Gen asset management, and the new Adobe Asset Link panel which serves as a native connection between AEM Assets and Adobe Creative Cloud.