Events

Becky is responsible for leading three digital transformation capabilities (one of which is Lighthouse) enterprise-wide for Mars Inc and driving change through people, process and technology; from ideation to implementation, delivering new efficiencies and strategy in creating, managing and deploying content. She is currently working on futureproofing Mars with an integrated ecosystem that withstands an ever-evolving digital environment of trading and consumer needs; enabling value add worldwide, internally and externally, through such metrics as speed to market, time spent and quality.

As the Global Product Manager of Digital Asset Management, David’s key responsibilities are to enable the seamless integration of DAM into the existing and developing Mars Martech ecosystem, including managing digital templating and enterprise video platforms globally. His team of Product Leads and Engineers delivers continuous value and efficiencies for the business across all segments while staying focused on fit-for-purpose solutions.

David Iscove is an influencer in the adoption of cutting-edge creative application solutions related to enterprise-scale new media production and consumer engagement. David believes in empowering creatives by providing the right tools for each job and avoiding compromise. To accomplish this, David has focused his career on system integration design, automation, and data architecture improvements - the heavy lifting behind the scenes which, if performed correctly, enable simplicity on the front end for creatives to do what they do best...be creative!