Events

Matt Croft is a one of the Directors at Agency 123, the in-house agency for McDonald’s Corporation, a small, up-and-coming burger company based in Chicago. Matt leads the A123 Project Strategy Team who serve to deliver on creative strategy and execution of live meetings and events, graphic design, video production, photography, and digital engagement for the McDonald’s Global System. The Agency 123 team has had the honor of winning many awards over the years, including the 2018 SIA Emerging Media award and earning a Gold Award for Environmental Design at the 2018 IHAF Awards.

Jeremy Carson is a Creative Director at Saatchi & Saatchi, leading the industry in data-driven creative. A native to Southern California, his 15-year career spans agencies and clients of every size, from global accounts like Toyota and Cisco to niche brands like Sanuk and DTS. With a passion for scaling human creativity, his focus is on making every story he tells personal and relevant to his audience.

As Senior Vice President of Strategy and Sales at Celtra, Eli helps marketers and their agencies and consultancies, transform how their creative and media teams collaborate. He leads Celtra's brand direct sales team and Celtra's marketing department.  

Gil is the Associate Digital Asset Manager for Tyson Foods and over the last five years, has been instrumental in expanding the DAM program. Architecting solutions within the digital asset supply chain is now front and center to the role as there is an ever-increasing reliance on advanced workflows. Gil helps bridge the gap between stakeholders within the content landscape and improve efficiency by optimizing communication and collaboration.

Travis is currently Digital Asset Manager at Tyson Foods. He has an extensive background in information technology and has spent 20 years serving in various IT roles at Tyson - including software development, software architecture and managing an international content management system. For the past 2 years, Travis has been building Tyson Foods' first digital asset management team and establishing protocols.

Mario L Baeza is the Founder and CEO of Tropix Media & Entertainment, a company whose mission is "to take the best of Cuba to the World and bring the best of the World to Cuba." Following a pioneering 20-year career as an associate and then partner in the international law firm of Debevoise & Plimpton, Mario went on to become Vice Chairman and President of a major international investment bank, formed and led TCW/Latin America Partners, the manager of one of that region's first private equity funds, with over $300 million under management; ‎and in 2006, founded V-Me Media Company, a

Peter Krogh is a photographer, author, product architect and technologist, best known for The DAM Book series of books. In the fully-rewritten 3.0 version of the book, Krogh describes the use of media in a connected world - how modern web, mobile and application architecture is extending the use of visual media in new and important ways. Krogh has been working at the intersection of photography, technology, rights, commerce, creative practice and cultural semiotics.

Tracy Askam brings over 19 years of experience in the Digital Asset Management (DAM) industry, helping global organizations embrace a comprehensive approach to asset management. Her passion and enthusiasm empower companies to recognize the essential role of DAM in establishing a robust digital foundation.

Carin has more than twenty five years’ experience in digital asset management, information technology, broadcast, media, entertainment, international and marketing using DAM technology and workflows. Having started her career at CNN in London, she moved back to the United States to join Discovery Communications in 1990. There she held many diversified roles from International sales and marketing, to copywriting, product design and international print campaigns for terrestrial broadcasters.