Events

Henry Stewart Events is the leading producer of Digital Asset Management content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

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Barb is leading work at P&G to further increase DAM Adoption. She works with Brand, Marketing, Purchasing, Sales and agencies to cement the P&G DAM into the work processes of marketers and partner agencies. She was responsible for establishing the initial set of supporting services to drive and measure adoption of the DAM; Agency Upload Concierge, Library Services and Usage Reporting. Barb has an IT degree from University of Dayton and has spent 20 years at P&G in various IT positions – from supporting HR, Product Supply, Consumer Market Knowledge and Marketing.

Kristy Ramsammy currently holds the position of Digital Asset Management (DAM) & Tools Operations Lead at Airbnb. In her role, she is responsible for overseeing the management and enhancement of digital assets and associated tools, aiding teams in expanding their marketing strategies, creative processes, and incorporating DAM/MAM systems with new technologies. Before her 2021 start at Airbnb, Kristy amassed 13 years of experience in global media at Condé Nast, where her most recent role was Director of Digital Asset Management. 

Lilli Schestag is Senior Digital Asset Manager for Gap. She received her MSLIS from Pratt Institute and has ten years of experience working with digital collections in the fashion industry and art world. Lilli is passionate about creating collections from the ground up through the discovery, design, and implementation of enterprise level digital asset management platforms.

The basic promise of Digital Asset Management for the enterprise – control, consolidate, and reduce costs – has forever been challenged by the complex and unique needs of each department and business unit.

In this webinar you will:

  • Learn how TBWA delivered breakthrough value to some of the world's largest and most prominent brands by taking a new approach to these challenges
  • See how TBWA's insights can apply to every organization that struggles with the tug of war between enterprise and departmental needs

Don’t reinvent the DAM wheel. Without the proper preparation, the complexity of properly implementing and maintaining a Digital Asset Management system can be daunting. Tasks like standardizing metadata taxonomy or streamlining workflows can quickly become overwhelming without an advanced plan in place. Join us to leverage the wealth of knowledge from Elliot Sedegah, Group Product Manager of Adobe and Tony Rems, CTO of Hero_digital, as they relay tips & tricks from their experiences of implementing and maintaining DAM for some of Adobe’s largest customers.

DAM is now center stage in the marketing technology landscape. It has evolved from being the central repository of assets and enforcer of brand guidelines through to managing hyper personalized content to target customers across various touch points. In this webinar assetSERV and Forrester Research come together to give an insight into the future of DAM and how it will affect your business.