Events

The labour required to maintain high-quality metadata across all flavours of content technology -- from traditional document management to the more modern marketing technology platforms -- can often seem sisyphean: such that it can never be completed. Like Sisyphus, we roll the same big rock up the hill every day, manually adding metadata in a valiant attempt to achieve new levels of automation and smarter business outcomes. 

This webinar covers: 

• The complete process of the Graphics Packaging Lifecycle.
• How to successfully transform the creative brand concept into live production materials.

We will discuss the challenges of managing the complex process of combining design elements, final technical data and marketing and regulatory information into one final ‘ready-to-use’ finished graphic.

The question ‘To DAM or not to DAM?’ no longer applies today. Organizations recognize the importance of DAM and the benefits it offers. However, many are not using their DAM correctly resulting in reduced ROI of their investment. Bringing together over 10 years’ experience in DAM implementation, Cognizant illustrates the common DAM challenges and pitfalls and will talk through how to ensure that you are using your DAM to its full potential in powering your digital strategy.

Creative and marketing teams are under pressure to create, manage, and deliver larger numbers of assets with complex workflows that span across several businesses. Getting your metadata and workflows right is critical to your organization’s Digital Asset Management (DAM) success.  

The DAM Maturity Model has been downloaded and used as a benchmark by almost 3,000 Fortune 500 companies, non-profits, cultural heritage organizations and small and medium sized businesses around the world. For the first time, DAM industry veteran Mark Davey will publish results from the Maturity Model survey and discuss the findings during this webinar.