Events

Henry Stewart Events is the leading producer of Digital Asset Management content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

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Nick Goodchild began his career in UK television working on reality shows like Big Brother. After a stint as an Executive Producer in Dubai, he returned to London in 2007 and started his own content agency and studio serving the fashion and luxury industries. Having sold that business, Nick then joined Amazon in 2015 to lead their EU fashion studio and learn how to scale and become a leader. In 2018, he relocated with his family to Amsterdam to build a 25,000 sq.ft. global content production facility for PVH Corp servicing both their Calvin Klein and Tommy Hilfiger brands.

David Granger has worked in content marketing for 20 years: running the websites and social media for the Red Bull Racing Formula One team and subsequently leading the global editorial team at Red Bull Media House’s Austrian headquarters. He’s led teams producing content in sport, motorsport, esports and music at domestic and international levels. He now owns and runs Arc & Foundry a content marketing agency for sports, automotive and lifestyle clients. He’s a columnist for iSportconnect and content marketing awards judge.

Session 1: Introduction to Metadata and Controlled Vocabularies and their Use 

  • Definitions of metadata and controlled vocabularies
  • Types, examples, and uses of metadata, controlled vocabularies and taxonomies
  • Standards and models for metadata and controlled vocabularies
  • Tagging with controlled vocabularies
  • Categories vs. tags
  • Auto-tagging and AI

 

Session 2: Planning and Development of Controlled Vocabularies 

Controlled Vocabularies and Taxonomies

We all know the importance of metadata for DAM, and DAM managers are expected to understand the basics of designing and applying metadata. Essential for optimizing the efficacy of metadata are controlled vocabularies and taxonomies, the nuances of which are not so widely understood.

The DAM Capability Model Workshop

Tuesday October 22, 2:00 PM - 5:00 PM

This workshop is designed to deepen and sustain your arc of growth with DAM.  The workshop is built around the internationally recognized DAM Capability Model - supporting the ongoing renewal and growth of DAM in your organization.  It will benefit all DAM users; those new to the community, seasoned veterans, and everyone in between.

Christine Lindemann is Director of Creative Production at YouTube where her mission is to help execute and champion creative campaigns that are “Impossible to Ignore.” There she helped build an In-House creative and production team while also managing YouTube’s creative agency relationships.

Steve joined the alcohol giant in 1999 and has worked in multiple departments, including sales, planning, customer marketing, procurement and IT.
 
Steve is a self-motivated leader in the DAM space having gained vast experience from working with one of the world’s greatest global/local marketing organizations, understanding their issues, challenges and motivations. Impacting the way thousands of people operate globally, he is a skilled operator in understanding the small to the largest challenges, designing efficient processes and delivering technology solutions.

Fundamentals of Metadata and Taxonomy for DAM Professionals

Tuesday October 22, 9:30 AM - 12:30 PM

This tutorial teaches the fundamentals of metadata and taxonomy, including standards, best practices, and governance needed to manage your content in your DAM. Metadata matters because not only does it define us at any given point in time, but it also gives structure and meaning to the data associated with all that we do in our business.

DAM Leadership - Achieving Growth & Establishing Leadership

Tuesday October 22, 9:30 AM - 12:30 PM

This master class and workshop is designed for those who are leading/operating the DAM system/discipline for their organization, or who are approaching the point where their DAM deployment project will be “operationalized” into real-life action—trading the heads-down intensity of delivering DAM for the heads-up strategies that will sustain and grow it and keep its trajectory one step ahead of the business or functions it supports.